July 8, 2022
What is master data and what is a golden record?

By Selina Trummer
Product Marketing Manager
Many companies do have a historically grown, heterogeneous IT landscape with data silos. As the volume of data increases, this makes it considerably more difficult to consolidate and evaluate master data in your company. In addition, the reliability and quality of your data is gradually deteriorating, although the workload is simultaneously increasing while the reaction speed is decreasing.
